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Bachelor Degree in Business Administration - General Management

Graduates of the Bachelor of Business Administration program (concentrating in General Management) are prepared for professional careers in business, government, and non-profit organizations. Courses in this unique program provide students with the skill sets required of knowledge workers in this Information Age. (Note: BBA program is NOT available to NY State students)

Graduates will have the problem solving, strategic planning, communication, interpersonal, and technology application skills needed to meet operational demands and resolve contemporary business problems. Through exposure to active learning techniques, practical application of research methods, team projects, and presentations, students will be prepared not only for the challenges of management positions, but also for a life of continued learning - both at work and in their private lives.

What You Learn

  • Apply contemporary knowledge and skill sets to work effectively in the business community.
  • Display a working knowledge of strategic business applications, evaluative techniques, and management processes as well as the role business plays in a global economy.
  • Demonstrate sensitivity to and appreciation for ethical issues and deport themselves in an ethical manner at all times.
  • Display an appreciation for and understanding of humankind’s accomplishments in world affairs, arts & humanities, and the social sciences.
So why not call one of our helpful admissions representatives right now at 1.800.895.1738 to discuss if a career in the Business field might be right for you. (Note: BBA program is NOT available to NY State students)

Some Typical Jobs for a BBA - General Management
(National averages from salary.com)

  • Media Buyer ($35,000 - $46,000)
  • Account Executive ($53,000 - $71,000)
  • Benefits Manager ($65,000 - $92,000)


(Note: BBA program is NOT available to NY State students)

Major Class Requirements Credits
ACCT110 Accounting Principles I 3
ACCT120 Accounting Principles II 3
ACCT220 Financial Analysis 3
BUSS100 Business Principles 3
BUSS110 Marketing Principles 3
BUSS130 Business Law 3
BUSS215 Management Principles 3
BUSS320 Marketing Management (BBA) 3
BUSS325 Global Management (BBA) 3
BUSS340 Operations Management (BBA) 3
BUSS350 Organizational Dynamics (BBA) 3
BUSS410 Performance Management (BBA) 3
BUSS420 Project Management (BBA) 3
BUSS450 Strategic Management (BBA) 3
BUSS460 Business Capstone Project (BBA) 3
INFT110 Information Technology II 3
INFT310 Information Technology III 3
Major Electives 9
Major Components 60
General Class Requirements Credits
ECON220 Macroeconomics 3
ECON325 Microeconomics 3
ENGL100 Composition and Research 3
ENGL110 Oral Presentations 3
ENGL230 Writing for Business and Technology 3
ENGL305 Advanced Writing and Research 3
INFT100 Information Technology I 3
MATH103 Survey of Mathematics 3
MATH290 Statistics 3
PHIL201 Critical Thinking 3
SOSC101 Human Relations 3
Arts & Humanities Electives 6
Social Science Electives 3
General Education Components 42
Open Electives 18
TOTAL CREDIT HOURS REQUIRED 120


(Note: BBA program is NOT available to NY State students)

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